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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q139-Q144):

NEW QUESTION # 139
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

A. Use Guide Template Language created for each field in the data extension.
B. Use AMPscript variables created from each field in the data extension.
C. Use Dynamic Content rules to select a content area for each subscriber.
D. Use personalization strings created by selecting the data extension.

Answer: C

NEW QUESTION # 140
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A. One parent business unit and a child business unit for franchise owners.
B. A parent business unit for each franchise owner
C. One business unit.
D. One parent business unit and a child business unit for each franchise owners

Answer: D

Explanation:
Explanation
A parent business unit is the top-level business unit in an account hierarchy that can share data, content, and settings with its child business units. A child business unit is a lower-level business unit that inherits data, content, and settings from its parent business unit but can also have its own data, content, and settings. By creating a parent business unit for the corporate office and a child business unit for each franchise owner, the customer can achieve data and content sharing as well as customization and segmentation for each local store.
References: https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5

NEW QUESTION # 141
What is the capability of the Import within Contact Builder? (Choose two.)

A. In order to use Map by Header Row, the fields in the DE and file must match exactly.
B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
C. The data source can be a local file, data filter, or file on any FTP.
D. Like the Import Wizard, the Contact Builder import definition can be executed without saving.

Answer: A,B

Explanation:
A data source cannot be a data filter so answer A is not right.

NEW QUESTION # 142
A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase.
Which three questions should the consultant ask to design the data structure for this solution? (Choose three.)

A. Should customers exit the journey when the goal is met?
B. How long after the behavior occurs will a subscriber need to enter a journey?
C. How many messages should be included in each journey?
D. How are subscribers identified in your web analytics?
E. Should a single customer exist in multiple journeys at the same time?

Answer: B,D,E

NEW QUESTION # 143
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A. SQL
B. HTML
C. SSJS
D. AMPscript

Answer: D

NEW QUESTION # 144
......

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